Jake McMahon
Jake McMahon writes the ProductQuant Labs research notes: what buyers and AI agents actually choose between competing offers, why they choose it, and what winning that way costs to deliver.
Founder of ProductQuant Labs. One engagement in delivery at a time.
Recent articles
- 43 vs 88: What 60 Sales Calls Taught Us About Product Positioning
- The 48-Hour Activation Window: Why Most SaaS Churn Is Decided in the First Two Days
- 5 Day Churn Analytics Sprint
- The 5-Minute Aha Rule: How to Measure and Optimize Time-to-First-Value
- The 90-Day Activation Sprint: A Technical Framework for Reclaiming Leaked Revenue
- Activation Definitions Fail When Teams Can't Operationalize...
- Activation Is Not Onboarding: How to Find Your First Activation Event
- The Activation to Retention Handoff Is Where Teams Lose the...
- The Activation Trap: Why Most B2B SaaS Trials Expire Before...
- The Activation Trap: Why Better Onboarding Won't Fix Your SaaS Retention
- Activation vs. Onboarding: The Difference That Changes Your Strategy
- The 'Aha Moment' Myth: Why 5-Minute Activation Is All That Matters
- Most AI Features Fail Before the Model: Run a Data Readiness...
- The AI Defensibility Audit: 5 Signals Investors Look for in 2026
- AI Feature Prioritization Framework for SaaS
- AI Personalization in B2B Sales: The Line Between Custom and Creepy
- Amplitude vs Mixpanel: The Decision Framework That Actually Works
- Amplitude vs PostHog for B2B SaaS
- Product Analytics Agency vs. In-House Team: The Real Trade-offs
- Your Analytics Dashboard Looks Fine. Your Data Is Broken.
- The Analytics-to-Action Pipeline: Why Your Dashboards Aren't...
- Event Stream Processing: How ProductQuant's Real-Time Merge Differs from Batch-Based Analytics
- The Atlassian No-Sales Myth and the Product DNA Underneath It...
- B2B Account-Based Marketing: The Complete ABM Playbook for SaaS Growth Teams
- B2B Buying Signals for SaaS: How to Identify and Act on Them
- B2B Content Marketing for SaaS: Building a Program That Generates Pipeline
- B2B Customer Onboarding Metrics: TTV, Activation Rate & the 90-Day Cliff
- B2B Demand Generation: Build Category Awareness Before the Buying Committee Forms
- B2B Email Marketing for SaaS: Signal-Triggered Sequences Across the Full Customer Lifecycle
- B2B Pipeline Intelligence Tools: A Buyer's Framework for Growth Teams
- B2B SaaS Account Expansion Playbook: Identify, Prioritize, Execute, Measure
- B2B SaaS Cold Outreach: Channels, Sequences, and Signal-Based Targeting
- B2B SaaS Content Marketing: Strategy, GEO, and What Actually Drives Revenue
- B2B SaaS Content Strategy: Building Compounding Organic Pipeline
- B2B SaaS Conversion Funnel: The 5-Stage Framework and Where Revenue Actually Leaks
- B2B SaaS Conversion Rate Optimization: The 4-Stage Funnel Playbook
- B2B SaaS Customer Journey Map: 5 Stages, Stakeholder Touchpoints, and What Product Data Reveals
- B2B SaaS Customer Retention Strategies: The 4 Retention Motions and How to Build a Playbook That Works
- B2B SaaS Demand Generation Strategy: The 4-Channel Framework That Actually Builds Pipeline
- B2B SaaS Go-To-Market Strategy: The GTM Motion Selection Framework
- What a B2B SaaS Growth Agency Actually Does - and How to Evaluate One
- B2B SaaS Growth Strategy: The Three-Layer Framework That Compounds
- B2B SaaS Ideal Customer Profile (ICP): The Definitive Framework
- B2B SaaS Inbound Marketing: The 4-Layer Stack That Connects Traffic to Activation
- B2B SaaS Lead Nurturing Strategy: The 4 Programs That Actually Move Pipeline
- B2B SaaS Objection Handling: The Acknowledge-Align-Advance Framework
- B2B SaaS Onboarding Best Practices: A Framework for Time-to-Value
- B2B SaaS Partnership Strategy: The Three Models and When Each One Actually Works
- B2B SaaS Pricing Strategy: How to Set, Validate, and Change What You Charge
- Build Your PLG Social Strategy From Funnel Gaps, Not Opinions
- LinkedIn Is the PLG Channel Most Teams Are Using Wrong
- B2B Saas Product Led Growth Plg Strategies Turn Research Insights Into A 30 Day Pipeline
- What Separates High-Performing PLG Content From the Rest
- Why Your Content Calendar Is Optimized for Everything Except the Decision Stage
- B2B SaaS Product Positioning: Write a Statement That Actually Differentiates
- B2B SaaS Product Roadmap Strategy: Prioritization, Revenue Alignment, and Retention
More from the archive
- B2B SaaS Referral Programs: Why Professional Trust Beats Incentive Mechanics
- B2B SaaS Sales Enablement: What It Is, Why It Fails, and How Intelligence Changes the Layer
- B2B SaaS Sales Process: The 7-Stage Model From Discovery to Close
- B2B SaaS Sales Qualification Framework: MEDDIC vs BANT vs SPICED
- B2B SaaS Sales Development Representative: Role, Metrics, and What Separates High Performers
- B2B SaaS Upsell Strategies: Seat Expansion, Plan Upgrades, and Add-On Sales
- B2B Sales Enablement: What It Actually Is and How to Build a Program That Compounds
- B2B Win-Loss Analysis: Interview Structure, Signal Patterns, and Roadmap Implications
- How Behavioural Psychology Improves SaaS Onboarding
- Best A/B Testing Tools for SaaS in 2026
- Best Customer Success Software for Startups in 2026
- Best PLG Tools for SaaS in 2026: The Complete Stack
- What Are the Best Pricing Experimentation Tools for B2B SaaS in 2026?
- Best Product Analytics Tools for Series A/B SaaS: A Practitioner's Guide
- Best Retention and Churn Analytics Tools for SaaS in 2026
- Implementation Blueprint: Ending Feature Adoption Silos with a Unified Event Taxonomy
- What Your Board Gets Wrong About Product DNA
- How to Build a PLS Pipeline in 30 Days
- The Buyer-User Gap Is Where Self-Serve Conversion Stalls
- The CAC Payback Trap: Why Efficient Acquisition Doesn't Always Mean a Durable Business
- Category Creator or Differentiator? Product DNA Makes the...
- Chameleon vs Appcues vs Userpilot: Onboarding Tool Comparison
- How to Run a Churn Analysis in PostHog: Step-by-Step
- The Churn Diagnosis System: Detection, Scoring, and Intervention in 3 Layers
- How to Build a Churn Early Warning Dashboard in PostHog (Step-by-Step)
- Churn Intervention Playbook: CS Workflows to Save At-Risk Accounts
- Churn Prediction: Build vs. Buy for B2B SaaS
- You Cannot Predict Churn Without the Right Events
- What Are the Best Churn Prediction Models for B2B SaaS? From RFM to Deep Learning
- How to Build a Churn Prediction Model in Python (For SaaS)
- Churn Prediction in SaaS: The Leading Indicators That Fire 30-90 Days Early
- Why Your SaaS Churn Rate Is Creeping Up and How to Stop It
- Cold Email in 2026: How Deliverability Rewrote the Rules
- The Cold Email Enrichment-First Strategy: Building Pipeline From Zero
- How to Benchmark Your Competitors' SaaS Onboarding
- Why Most Competitor Feature Matrices Mislead Product Teams
- The Complete GTM Strategy Guide for B2B SaaS (2026)
- The Complete Product-Led Growth Guide for B2B SaaS
- The Complexity Tax Behind Every Growth Motion
- Multi-Method Customer Research for B2B SaaS: A Full System
If a post here describes the problem you are facing, the foundation audit is where it gets diagnosed.